When it’s hot out, a nice cold refreshing beer can be pretty satisfying. Even better is a beer made from Arctic rain and prehistoric glaciers, then filtered through ancient lava fields. It’s no exaggeration. Einstök hails from Akureyri, Iceland which is a mere 60 miles south of the Arctic circle, where the clean flavor of the water is present in all our beers. In this article, Todd Haefer the Beer Man for USA Today Network reviewed our White Ale in which he admits, “This is an ale I would be glad to have on a regular basis.” Check out the whole article here and find Einstök near you: https://einstokbeer.com/ale-locator/

Skál to keeping cool!

The Icelandic national team may be out of the running for the World Cup, but #AdoptIceland lives on. Because it was never just about Iceland. Or about our beer. It was about stoking the fire of the fighting underdog spirit. It was about rooting for the smallest country in history to ever qualify for the Cup. It was about  cheering for the little guy to overcome impossible odds. It was about being a Viking! And it was exhilarating. If the viking clap doesn’t get you pumped up for a match, well, you may need another Einstök. Forbes wrote this epic article about us, Iceland and our campaign to gain American support since the U.S. didn’t qualify. It was really wonderful to read and to see the wave of support across the country.

KTNV’s Morning Blend, all the way out in Las Vegas even featured our #AdoptIceland campaign on their morning news show. If  you want to learn  more, be sure to read this interview with Gudjon Gudmundsson, Einstök’s Managing Director. He said, “Play your heart out guys. Win or lose, we’re proud of you.” And that’s the truth. Because at the end of the day, the love of the game and the love of beer unites us all. And that is what the World Cup is all about in the first place.

Áfram Ísland!

Not to mention, Hype Magazine named our small-batch seasonal, Arctic Berry Ale as one of their Top 10 recommended items to get ready for summer. Brewed with Icelandic bilberries, which are hand-picked about 40 miles south of the actual Arctic Circle, this ale carries a hint of sweetness beyond its pleasant berry aroma. It features a dense golden coloration with a tall white head. The berry aromatics hit instantly, as one might expect, but they’re tempered by just a little hint of tartness. On tasting, crisp berry notes are

immediate, carried on a pleasantly smooth body. This Viking-born adult beverage pairs scrumptiously with grilled fish, Icelandic puffins ,other poultry, and of course with the usual grilled grub we all love.

Another brew sure to conquer your taste buds this summer is our Icelandic White Ale. “This ale features a light golden body topped by a copious white head. The aromatics are very muted, but when they do appear they range from fruity to citrusy, and are a fair bit sweet, featuring hints of syrup framed in vague notes of toasted orange peel. On the palate, the ale is quite smooth, the word ‘mellow’ comes to mind, with the aromatics largely carrying over to create an excellent year-round, versatile beer.”

Skál to our mates at LivingTheGourmet.com for this fantastic review, also featuring a mouthwatering recipe for blackened cod fish tacos that pair perfectly with our brews. Einstök White Ale is a ‘go to’ or ‘anytime’ type beer that pairs perfectly with anything BBQed on a balmy summer afternoon. Whether you’re grillin’ or just chillin’ by the beach, by the pool, on a boat, or wherever the summer may take you, Arctic Berry Ale and White Ale are sure to complement your cuisine. Skál!

Find Einstök White Ale and Arctic Berry Ale near you by entering your location at einstokbeer.com/ale-locator

“This is the first time in history that Iceland has qualified for the World Cup,” explains Gudjon Gudmundsson, Einstök’s Managing Director in Reykjavik. “We are a small country, but our Viking spirit is mighty. I believe the team will be victorious.”

To some, Iceland may seem like a remote country in the middle of nowhere, but to Icelanders and Einstök fans, we prefer to think of Iceland as a country in the middle of everywhere. So, why not #ADOPTICELAND? Our bandwagon is big enough for all, and our beer supply is abundant.

Visit adopticeland.com now, and join the adventure. Merchandise coming soon.

Gudjon Gudmundsson, Einstök’s Managing Director explains, “We are pleased to have the opportunity to partner with Ölstofa and give our fans a unique tasting experience in Einstök’s birthplace, while we continue to develop an interactive visitor experience at our brewery.”

On a backlit wall, we welcome you to touch and smell our main brewing ingredients, including whole cascade hops, birch smoked Icelandic barley & chocolate malt. But, let’s not forget the most vital ingredient: pure glacier water from Hlíðarfjall. Don’t miss your chance to grab a swig of the freshest water on earth and learn about how Einstök crafts its award-winning, refreshingly balanced beers.

Until you enter the halls of Valhalla, there’s our Brewer’s Lounge. Join us at: https://www.brewerslounge.is

“From its native Icelandic ingredients to the unique brewing process, this is truly a special ale” said Gudjon Gundmundsson, Einstök’s Managing Director from Reykjavik. “It was received with great fanfare here in Iceland last year, so we are very excited to now make it available in the U.S.”

In collaboration with Eimverk Distillery in Garðabær, this special 2017 release ale is brewed with Icelandic grown, birchwood-smoked barley and flavored with spruce tips hand cut from our brewmaster’s backyard. At an ABV of 8%, the smoky pine and whisky flavor is not for the faint-hearted. It is to be earned.

Available this winter at your local Total Wine & More, Cost Plus World Market and other select retailers nationwide.

Please contact info@einstokbeer.com with any inquiries. Skál!

The clean and crisp yet complex flavors of our classic witbier brewed with orange peel and coriander, pair well with Skalldyrsgryte, an authentic Viking dish that you will find on the menu. It’s a real mouthful of historic proportions and a delectable baked seafood casserole featuring succulent scallops, mussels, and shrimp in a rich herb-cream sauce. You may also choose to try the traditional Kjottkake, meatballs served with mashed potatoes, seasonal vegetables, and Lingonberry sauce. And don’t forget dessert or a second Einstök White Ale to wash it all down.

If you crave a culinary adventure and great beer, make the voyage over to Epcot, so you can eat and drink some of the finest Nordic fare in the World. Disney World that is. Skál!

“Since entering the UK market six years ago, we’ve always had plans to introduce our award-winning beers in canned format, but we needed to make sure that the cans perfectly reflected the quality of the beer inside,” says Gudjon Gudmundsson, Einstök’s Managing Director. “After a successful test launch in the US, we’re ready to bring our brewery-fresh canned beer to the UK.”

Whether you are planning a day trip to Stonehenge or a simple picnic at Regent’s Park, Einstök cans are the perfect companion for all your adventures. Different vessel, same delicious beer.

Available as early as November 2017 in 330ml cans with photodegradable six-pack rings.

About Einstök Ölgerð
Located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland, the Einstök Brewery taps the purest water on Earth to create its craft ales. At present, Einstök brews Icelandic White Ale, Icelandic Arctic Pale Ale, Icelandic Toasted Porter, Icelandic Wee Heavy Scotch Ale and three seasonal brews: Icelandic Arctic Berry Ale, Icelandic Doppelbock and the new Icelandic Winter Ale. Visit the Ale Locator and follow Einstök on Instagram, Twitter, and Facebook.

Please contact info@einstokbeer.com with any inquiries.

Skál!

AKUREYRI, Iceland – This past May, Einstök Ölgerð gave their fiercest legions the opportunity to win an expedition to Iceland and embark on a quest of a lifetime. The entry period officially closed on July 31st, and today Einstök is thrilled to announce its Grand Prize Winner from tens of thousands of entries submitted. One valkyrja emerged victorious, and she will travel to Iceland this Fall with one lucky companion: Leanisha – who hails from the noble land of Georgia.

“We could not be more thrilled to offer this trip to Leanisha,” said Einstök’s Managing Director in Iceland, Gudjon Gudmundsson. “Extraordinary people, raw beauty, sumptuous food…Iceland is a destination that should be at the top of everyone’s bucket list.”

Leanisha is all set to travel to the birthplace of Einstök this October and embrace a “six-pack” of experiences:

AIR: Roundtrip biz airfare from the official airline partner, WOW air, along with accommodations for five days, four nights, and custom backpacks filled with Einstök gear.

FEAST: An Einstök pairing dinner, followed by a lively tour of local nightlife with the Reykjavik Insiders.

FIRE: An epic helicopter tour of Iceland’s most famous volcanoes.

ICE: A tour on one of Iceland’s massive glaciers.

EARTH: A relaxing afternoon soaking and rejuvenating in a geothermal spa.

GOLD: A tour of Iceland’s top natural wonders on the Golden Circle, featuring the historic Thingvellir National Park, the awe-inspiring Gullfoss waterfalls, and the surreal Geysir hot springs.

Skál to all who entered! If you did not win, do not be discouraged. You must not let defeat intimidate you, but instead, use it as fuel for your next endeavor. Stay tuned to Einstök’s social media for future sweepstakes. Congrats, Leanisha!

A big thank you to WOW air for participating as Einstök’s official sweepstakes airline partner.

About WOW air
The airline services 31 destinations across Europe and North America including Dublin, London, Paris, Berlin, and Copenhagen. Established in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline currently operates six Airbus A321 aircraft and recently purchased four additional aircraft. WOW’s fleet also includes three Airbus A330-300 planes and two A320-200 planes. By the end of 2017, WOW’s fleet will consist of 17 aircraft with the average age of the whole fleet only 2.5 years. For additional information and bookings please visit WOW air.

About Einstök Ölgerð
Located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland, the Einstök Brewery taps the purest water on Earth to create its craft ales. At present, Einstök brews Icelandic White Ale, Icelandic Arctic Pale Ale, Icelandic Toasted Porter, Icelandic Wee Heavy Scotch Ale and three seasonal brews: Icelandic Arctic Berry Ale, Icelandic Doppelbock and the new Icelandic Winter Ale. Visit the Ale Locator and follow Einstök on Instagram, Twitter, and Facebook.

Skál!

AKUREYRI, Iceland – May 1, 2017 – Beginning today, the “Einstök Icelandic Adventure Six-Pack Getaway” will allow fans to enter to win a once-in-a-lifetime trip to Iceland featuring a six-pack of experiences. Interested adventurers can enter beginning today on the official Einstök Facebook page and can earn up to three additional entries by sharing with their Facebook friends. Entries will be accepted from May 1, 2017, to July 31, 2017. The winner will be announced in early August.

“For many people, their first taste of Iceland comes from a bottle, glass or can of Einstök,” said Gudjon Gudmundsson, Managing Director of Einstök Ölgerð. “Our fans have told us that they dream of visiting Iceland and we always encourage that. We look forward to helping someone do that with this contest.”

THE GRAND PRIZE TRIP, TO BE TAKEN IN OCTOBER 2017, WILL INCLUDE A “SIX-PACK” OF EXPERIENCES:

1. AIR: Roundtrip biz airfare from the official airline partner, WOW air, along with accommodations for five days, four nights, and custom backpacks filled with Einstök gear.
2. FEAST: An Einstök pairing dinner, followed by a lively tour of local nightlife with the Reykjavik Insiders.
3.  FIRE: An epic helicopter tour of Iceland’s most famous volcano, Eyjafjallajökull.
4.  ICE: A snowmobiling tour on one of Iceland’s massive glaciers.
5. EARTH: A relaxing afternoon soaking and rejuvenating in a geothermal spa.
6. GOLD: A tour of Iceland’s top natural wonders on the Golden Circle, featuring the historic Thingvellir National Park, the awe-inspiring Gullfoss waterfalls and the surreal Geysir hot springs.

In addition, there will be a weekly drawing, taken from entrants who share the contest with Facebook friends, which will reward a fan with a selection of Einstök gear. No purchase is required for entry, but the contest is open only to legal residents of the forty-eight (48) contiguous United States and the District of Columbia who are 21 years of age or older, as of date of entry.

To enter the “Einstök Icelandic Adventure Six-Pack Getaway”, visit the “Contest” tab on our Facebook. 

––––––––––––––––––––––

About Einstök Ölgerð

Located just 60 miles south of the Arctic Circle in the fishing port of Akureyri, Iceland, the Einstök Brewery taps the purest water on Earth to create its craft ales. At present, Einstök brews Icelandic White Ale, Icelandic Arctic Pale Ale, Icelandic Toasted Porter, the new Wee Heavy Scotch Ale and two seasonal brews: Icelandic Arctic Berry Ale and Icelandic Doppelbock. Visit the Ale Locator  and follow Einstök on Instagram, Twitter, and Facebook.

Drink. Conquer. Repeat.

––––––––––––––––––––––

About WOW air 

The airline services 31 destinations across Europe and North America including Dublin, London, Paris, Berlin, and Copenhagen. Established in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline currently operates six Airbus A321 aircraft and recently purchased four. WOW air´s fleet also consists of three Airbus A330-300 planes and two A 320-200 planes. By the end of 2017 the fleet will consist of 17 aircraft with the average age of the whole fleet only 2.5 years. For additional information and bookings please visit www.wowair.com.